6 Innovative Link Building Strategies You Haven't Tried Before
Link building is a crucial part of any SEO strategy, but it can be challenging to come up with new and effective ideas. In this article, we'll share six inventive link building strategies that you may not have tried before. These strategies will help you think outside the box and find new opportunities for building high-quality backlinks.
- Look Beyond Your Competitors for Opportunities
When searching for link building opportunities, it's easy to get caught up in looking at your competitors' backlinks. However, have you considered looking at the backlink profiles of sites that link to your competitors? This can help you find fresh site options for link building.
Use tools like Ahrefs, Majestic SEO, and Moz Link Explorer to analyze the backlink profiles of sites that link to your competitors. Look for sites that have a high domain authority and are relevant to your niche. You can then reach out to these sites and ask for a link.
- Dig Deep into Ahrefs' Link Building Tools
Ahrefs is a powerful tool that can help you find high-quality backlink opportunities. One of the most useful features is the Keyword Explorer tool, which helps you find associated keywords that other high-ranking pages in your niche incorporate into their content.
You can also use Ahrefs' Content Explorer tool to find pages that discuss your chosen topic and rank well for the keywords you're targeting. The Link Intersect tool is another useful feature that helps you find sites that link to your new targets but don't link to your site yet.
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- See What Sites Rank on BuzzSumo
BuzzSumo is a great tool for finding top-performing content that ranks for your target keywords and phrases. Use the Web Content search tool to find engaging and relevant content in your niche. You can then reach out to the sites that publish this content and ask for a link.
- Review Your Organic Competitors on SEMrush
SEMrush is another versatile tool that can help you find link building opportunities. Use the Domain Overview tool to find your organic competitors, and then explore their backlinks. You can also use SEMrush's Organic Research insights to find loads of amazing insights into your organic rankings.
- Never Rely on One Metric Alone
When evaluating link building opportunities, it's important to consider a range of metrics. Don't rely on one single metric without fully understanding it. For example, you could look at traffic, domain authority, and content quality.
Use a combination of metrics to assess sites and make informed decisions about which sites to target for link building. This will help you avoid missing out on valuable link building opportunities.
- Think Like a Visitor
Finally, it's important to think like a visitor when evaluating link building opportunities. Look at link building targets as a website visitor. Check if the site looks like a real person is connected to it, has a social media presence, and uses unique pictures. Avoid sites that look like private blog networks.
By following these inventive link building strategies, you can find new opportunities for building high-quality backlinks and improve your website's SEO. Remember to always think outside the box and be creative in your link building efforts.
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